The way I have come to see it over the past years, the Republican platform is pretty simple, which makes it very problematic for Democrats and the well-being of the American public. Republicans seek minimal regulation on business, extreme regulation on citizens’ rights (including access to voting) and the privatization of all government agencies that might be outsourced to private for-profit companies. They have proven to themselves how much obscene profit can be made with war and how all political criticism is easily brushed aside during war with a call to patriotism. As I write that it strikes me as very much like the approach so many dictators have taken throughout history. Our country’s dictators, however, represent an entire political party, one of only two that hold power, which can not be toppled by revolution but must instead be exposed in public discourse and harnessed through the ballot box. Yet language fuels voting. The big tent of the Democratic party must accept a multiplicity of messaging— often contradictory and combative and somewhat counterproductive to influencing public opinion– as necessary to the open discourse within a plethora of constituencies, those fragments which comprise the growing Democratic party. This patois, beautiful even in its cacophony, is nuanced and blurred and open to interpretation. The simplicity of the Republican message and those lock-stepped orators, daily briefs of sound bite phrases in hand, cuts in its simplicity like Occam’s razor through the complexity of reality to deliver the simplicity so many voters– nearly overwhelmed already with personal survival modes created to withstand the web of abstract systems pressurizing modern lives– seek. Keeping it simple, stupid, is the master rule of the effective public application of the lexicon, particularly where syntax and word choice are concerned. If the coined phrase can be repeated then it will be repeated and so become woven into the fabric of public discourse. Recognizing this is critical to the messaging of the big tent concepts. Take up the razor and pare down each issue into quotable phrases while avoiding ineffective cliche but remembering the power of a subtle jingoism. Through precision of message the two parties can offer the citizenry clarity through which to determine personal best interests. And in a country of 99%ers, personal best interest will more often than not break toward the benefit of a growing middle class and blunt the Machiavellian machinations of greed-fueled ideologues bent on a third world war where war is peace and poverty is wealth and the silence of the masses is democratic discourse.